Meta is home to the world’s best digital agencies.

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We partner with founders to give their agencies a longterm home — without all the typical downsides of a sale.

Our story

In 2006, we founded MetaLab, one of the world's top product agencies. Along the way, a bunch of people tried to buy us and we wasted years of our lives talking to private equity firms and holding companies.

We didn't want to sell out. We loved the business. We just wanted some chips off the table and to have a helpful partner at the table. The numbers were exciting, but it never felt right.
Once we got the final terms, we always realized that:
1
Our lives would get worse with a huge earnout and new corporate overlords.
2
The company we'd worked hard to build would be amalgamated into some larger organization.
3
Our culture would be messed up by bureaucracy and amalgamation.
4
Our business probably wouldn't exist in 10 years because it would be chopped up, amalgamated, resold, or rebranded.
5
We never felt like any of the buyers understood  our business. They looked at it like a spreadsheet. Their backgrounds were Wall Street and they didn't know anything about running a creative business.
We were too attached to our company to let any of that happen, so we always blew up the deals at the last minute.
After years of talking to other frustrated agency owners going through the same thing, we got fed up and said "screw it, we'll do it ourselves". We decided to create a holding company that was by founders, for founders. That allowed them to de-risk and take some chips off the table and diversify, without selling their soul and pissing off their team.
We called it Meta. A long-term home for the world's best digital agencies. If you think you're a fit, we'd love to have you.
Andrew Wilkinson
Co-founder
Dear Founders,

In 2006, we founded MetaLab, one of the world's top product design agencies. Along the way, a bunch of people tried to buy us and we wasted years of our lives talking to big tech companies, private equity firms and holding companies.

We didn't want to sell out. We loved the business, but we liked the idea of taking chips off the table.
The numbers were exciting, but it never felt right.
Once we got the final terms, we always realized that:
1. Our lives would get worse, toiling to hit a crazy earnout for corporate overlords.
2. Our company would be amalgamated into some larger organization.
3. Our culture would be ruined by bureaucracy.
4. Our brand would be lost to a future amalgamation or sale.
Most importantly, we never felt cultural alignment. The people we talked to always had Wall Street backgrounds and looked at our business like a spreadsheet. They didn't know the first thing about running a creative team.
We were too attached to our company to let any of that happen, so we always blew up the deals at the last minute.
After years of talking to other frustrated agency owners going through the same thing, we got fed up and said "screw it, we'll do it ourselves".
We decided to create a holding company that was by founders, for founders. That allowed them to de-risk and diversify, without selling their soul and pissing off their team.
We called it Meta. A long-term home for the world's best digital agencies.
If you think you're a fit, we'd love to have you.
Andrew Wilkinson Signature
Andrew Wilkinson
Co-founder

Our story

In 2006, we founded MetaLab, one of the world's top product agencies. Along the way, a bunch of people tried to buy us and we wasted years of our lives talking to private equity firms and holding companies.

We didn't want to sell out. We loved the business. We just wanted some chips off the table and to have a helpful partner at the table. The numbers were exciting, but it never felt right.
Once we got the final terms, we always realized that:
1
Our lives would get worse with a huge earnout and new corporate overlords.
2
The company we'd worked hard to build would be amalgamated into some larger organization.
3
Our culture would be messed up by bureaucracy and amalgamation.
4
Our business probably wouldn't exist in 10 years because it would be chopped up, amalgamated, resold, or rebranded.
5
We never felt like any of the buyers understood  our business. They looked at it like a spreadsheet. Their backgrounds were Wall Street and they didn't know anything about running a creative business.
We were too attached to our company to let any of that happen, so we always blew up the deals at the last minute.
After years of talking to other frustrated agency owners going through the same thing, we got fed up and said "screw it, we'll do it ourselves". We decided to create a holding company that was by founders, for founders. That allowed them to de-risk and take some chips off the table and diversify, without selling their soul and pissing off their team.
We called it Meta. A long-term home for the world's best digital agencies. If you think you're a fit, we'd love to have you.
Andrew Wilkinson
Co-founder

Our story

In 2006, we founded MetaLab, one of the world's top product agencies. Along the way, a bunch of people tried to buy us and we wasted years of our lives talking to private equity firms and holding companies.

We didn't want to sell out. We loved the business. We just wanted some chips off the table and to have a helpful partner at the table. The numbers were exciting, but it never felt right.
Once we got the final terms, we always realized that:
1
Our lives would get worse with a huge earnout and new corporate overlords.
2
The company we'd worked hard to build would be amalgamated into some larger organization.
3
Our culture would be messed up by bureaucracy and amalgamation.
4
Our business probably wouldn't exist in 10 years because it would be chopped up, amalgamated, resold, or rebranded.
5
We never felt like any of the buyers understood  our business. They looked at it like a spreadsheet. Their backgrounds were Wall Street and they didn't know anything about running a creative business.
We were too attached to our company to let any of that happen, so we always blew up the deals at the last minute.
After years of talking to other frustrated agency owners going through the same thing, we got fed up and said "screw it, we'll do it ourselves". We decided to create a holding company that was by founders, for founders. That allowed them to de-risk and take some chips off the table and diversify, without selling their soul and pissing off their team.
We called it Meta. A long-term home for the world's best digital agencies. If you think you're a fit, we'd love to have you.
Andrew Wilkinson
Co-founder
How we're different
Private equity
Small amount of cash upfront
3-6 month process
Long, stressful earnout that can ruin your culture
Terms could make your equity worthless
Loads your company up with debt
Typically flip the company in 2-5 years
Holding companies
Small amount of cash upfront
3-6 month process
Long, stressful earnout that can ruin your culture
Corporate overlords mess with your business
Often smushed into a larger group
Where creativity goes to die
Meta
Part cash, part stock in Meta
30-day process
Founders can stay or transition out
Run by creative agency founders
Your company runs independently
Holds companies for the longterm
What we look for
Incredible work
Plain and simple.
Strong leadership team
Not reliant on one key person.
Positive culture
People love working at your company.
Established brand
You've been in business for a while.
Growth
Sustained year-over-year growth.
Profitable operations
A solid financial footing.
How we structure deals
A simple process
A 15-day diligence process designed to
close deals within one month.
Tailored to you
You can stay, transition out over time, or move to a more passive role. We're flexible.
Cash upfront, equity longterm
Simple transaction structures, typically a few years earnings upfront in cash, the rest in Meta equity.
Instant diversification + cashflow
Each founder owns part of Meta,
so as we grow you are further diversified.
Dividends
Instead of owning stock in a single agency, you now own a chunk of all of our agencies. Each year, we issue the majority of our profits as dividends to founders.
Employee ownership built in
We structure our deals so that—if they aren't already—your employees also become owners in Meta alongside you.
Lead sharing
While we don't "synergize" any of our agencies, we do encourage everyone to share leads and opportunities with other Meta agencies. Because we're all owners together, when one of us wins, we all win together.
No change in day-to-day
Once the deal closes, nothing changes for you or your employees. We leave you alone to run your business how you see fit, and only approve large changes to compensation or sizeable expenditures. Otherwise, call us when you need us.

Share your metrics

Send us a quick summary of your core metrics, company history and team.
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We’ll make an offer

If we’re interested, we’ll make an offer within 7 days.
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That’s it

We’ll close the deal within a month of first contact. Nothing changes day-to-day for you or your employees.
That's it illustration

We'd love to partner with you for the longterm.

Get in touch
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"After years of speaking to suits who saw my studio as a spreadsheet, Meta was a breath of fresh air."
Hector Giner
Founder of Z1
Andrew Wilkinson Portrait
Co-Founder
Andrew Wilkinson
In 2006, Andrew founded MetaLab, a Victoria, Canadian design agency. After rapid growth, he used the profits to diversify into a variety of businesses which today form Tiny, a holding company with over 30 profitable technology companies.
Chris Sparling Portrait
Co-Founder
Chris Sparling
Before partnering with Andrew to co-found Tiny, Chris was the longtime CFO of MetaLab. He is also the CEO of WeCommerce, a TSX-listed public company, and has served on a variety of private boards.

Our leaders

Co-Founder of Z1
Hector Giner
Founder of DoubleUp
Aidan Hornsby
Co-Founder of Liftoff
Mike Rowe
Co-Founder of Button
Alec Wenzowski
CEO of 8020
Matt Varughese
© 2021 Meta Holdings Ltd. All rights reserved. Part of the Tiny family along with Dribbble, Creative Market, Girlboss, and more.

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